The gender coding of marketing content is seriously misplaced. Analysis of the top 100 lesbian sex doll ads: 87% use male voiceovers, and 92% of the shots focus on local organs. Futa sex doll ads are mostly directed by female directors, and long shots show physical interactions in the morning light. Communication experiments have confirmed that when the background music of the ad changes from electronic dance music to cello solo, women stay 220 seconds longer. Even more subversive is the "de-productization" strategy of the Korean brand OLLY: documentary-style user storytelling has increased the conversion rate to 4 times the industry average.